Africa’s largest single brand retailer, PEP announced that the latest collection from Loxion Kulca will be
exclusively available in over 1,000 PEP stores as of November 2021- making this range more readily
available to customers. To celebrate the expansion of the range, PEP will also be hosting a media event at
PEP Fourways store, Johannesburg on 24 November 2021.
“We will be rolling out this collection exclusively to most of our PEP stores nationwide, following a very
successful pre-launch in a few PEP stores last year. We always aim to make fashion as affordable and
accessible as possible and having Loxion Kulca in more of our stores will make this renowned brand
more accessible to our remarkable customers”, informs PEP Chief Marketing Executive Beyers van der
The original Mzansi township brand, Loxion Kulca, was co-founded 21 years ago as a brand by the
people, for the people. As an iconic and proudly South African clothing label, Loxion Kulca is an
important part of the country’s streetwear heritage, culture, and fashion scene. The brand gave birth to a
lot of movements and trends. Bucket hats – that have made their way back into fashion – are some of the
items that the brand introduced and is renowned for in South Africa.
PEP continuously improves and evolves to stay relevant and partnering with a local brand such as Loxion
Kulca is one of the many ways they are delighting their customers. PEP’s customers are at the heart of
everything they do, which is why their biggest priority will be to offer enough options for everyone to
look and feel good, everyday.
Keep an eye out on PEP and pages for more details about the collection and the