The recently released aQuellé Viv sports drink has scooped two major awards, winning Gold in both the Beverages and Best in Plastic categories at the Institute for Packaging SA (IPSA) Gold Pack Awards announced in Sandton on Tuesday afternoon.
The recognition from the Gold Pack Awards, which are designed to recognise excellence in application and execution of any new, innovative or creative design or technology to packaging produced in Africa, comes a few weeks after the aQuellé ViV won the Best New Brand award at the Zenith Global Water Drinks Awards.
The gold medal IPSA awards came for the unique customised aQuellé ViV bottle, which is designed to fit ergonomically into the drinker’s hand, and it’s sophisticated label.
The label of the ViV design uses triangular patterning, derived from the V in ViV, and flows dynamically over the bottle’s elegant curves. High-energy typography gives a sense of power and forward action. The latest flexographic technology produces a crisp print that highlights the vibrant colours and smooth vignette.
Printing the shrink sleeve requires technical innovation for maximum shrinkage of almost 70% whilst maintaining artwork integrity and a crease-free shrink result.
Two full vertical micro-perforation lines inserted on the sleeve allow for the release of steam during application. The addition of a third perforation line, an industry first, enables easy removal of the sleeve to support recycling of the PET bottle post-consumer usage, aligning with aQuellé’s commitment to environmental sustainability.
The automatic applicator uses an orientation system to position the bottle and sleeve for precise application. Low-pressure steam directed onto the complex contours of the bottle is adjusted and angled for perfect shrinkage.
“Winning gold at this prestigious ceremony is an honour and a highlight for us as a brand. We give all honour and glory to God,” says Nico Bosman, director of aQuellé.
“We have worked with a stellar team of designers, manufacturers and partners in producing the unique ViV packaging and great tasting product,” he added.
The range consists of a natural spring water and four unique and energising flavours: ViV Power is packed with guarana and natural caffeine, while the Pineberry, Gardenfruit and Kalamansi sports drinks revive with added electrolytes and B vitamins. All are made with pure natural spring water.