Cacum Scott premieres soul-stirring video for “RISE”

Directed by Calum’s frequent collaborators UK duo Franklin & Marchetta, the video for “Rise” opens on Calum wandering by the ocean, then cuts to a visibly ill young woman in a bleak urban landscape. Tenderly portrayed by Hirst, the woman is accompanied by a nurse who guides her IV-equipped wheelchair outside to a landing, where she then takes in the glorious sky above her. In a poignant series of flashbacks, we watch as the still-vibrant woman playfully roams the beach with her husband and young children — a scene that becomes all the more potent as the timelines blur and Hirst’s character transports herself back to that very moment. As “Rise” builds to an unstoppable intensity, she removes her IV and opens her arms to the world, then suddenly transforms into a flock of birds in flight. From there, we see those same birds soaring above Calum at the seaside: an unforgettable image that perfectly captures the song’s spirit of courage, resilience, and irrepressible hope.

“The video beautifully demonstrates the true heartbreaking journey many face and the unwavering strength they show in the face of such a cruel illness,” says Calum, adding: “Have your Kleenex at hand, it’s an emotional one!”

Earlier this month, Calum delivered a breathtakingly joyful performance of “Rise” on “The Late Late Show With James Corden” — go HERE to watch. You can also check out his performance of “Rise” on “Live with Kelly and Ryan” HERE. In another recent triumph, Calum threw out the ceremonial first pitch for the Red Sox at Game 4 of the American League Championship Series last month at Fenway Park. In addition, the Red Sox adopted Calum’s beloved rendition of Robyn’s “Dancing on My Own” [Tiësto Remix] as their 2021 playoff anthem.

Released in October, “Rise” finds Calum bringing his warm yet powerful vocals to a majestic sound created with the help of producers Gabe Simon (Maroon 5, Rag’n’Bone Man) and Jon Maguire (James Bay, Liam Payne, Rita Ora). “‘Rise’ celebrates overcoming, defeating the odds, and prevailing despite the obstacles or the knock-backs you face along the way,” says Calum. “We’ve all faced it during our lifetimes: feeling demotivated or uninspired, feeling like life is out to get you, that it’s easier to stay on the ground when life throws its punches. I wanted to write a song that would empower people to chase down their dreams and to try to embrace life, no matter what they are going through or what their circumstances. We all have the opportunity to do it our way, to put our best foot forward and to rise.”

At turns wildly soaring and gently reflective, “Rise” marks a bold departure from the soulful minimalism of Calum’s recent single “Biblical.” After performing the heart-on-sleeve ballad on “The TODAY Show” and releasing its spellbinding video back in June, Calum unveiled an American Sign Language (ASL) version of “Biblical” made in collaboration with the Tony Award®-winning Deaf West Theatre. Check out the visual HERE.

With his latest output also including a feature on Lost Frequencies’ “Where Are You Now” (a July release that’s amassed over 80 million global streams to date), Calum is now gearing up to share his highly anticipated sophomore album. Due out in early 2022, the album will follow his 2018 full-length debut Only Human — a widely acclaimed effort that hit No. 1 on the iTunes album chart in 21 countries across the globe, in addition to selling more than 3.6 million in adjusted album sales and garnering over 7.5 billion combined streams.

Previous post
Next post
Related Posts
Leave a Reply

Your email address will not be published.