As Stellantis approaches its first full year of operation in South Africa, Samir Cherfan, Chief Operating Officer of Stellantis in Middle East and Africa, says “Stellantis is today the third OEM aiming to become the leading automotive group in the Middle East and Africa Region region providing distinctive, affordable and efficient transportation solutions. In South Africa, we have a strong growth ambition by 2025 through a product and network offensive”.
Stellantis is already a major automotive company in the South African landscape with a strong growth strategy. During 2021, Stellantis launched 11 new products into the South African market with another 11 planned for 2022. The Peugeot 2008 has also been awarded and recognised, becoming the 2021 South African Car of the Year while the South African Guild of Mobility Journalists recognised Stellantis as the most-admired car company in the country. Our commercial network grew to 78 dealerships representing nine brands (Fiat, Fiat Professional, Abarth, Alfa Romeo, Citroën, Jeep, Opel, Peugeot and MOPAR).
One of the best examples of Stellantis’ dealer network infrastructure is in Centurion. Representing all brands, the facility is the first multi-franchise dealership for Stellantis in South Africa and the team was eager to engage with Mr Samir Cherfan during his visit yesterday. “The standard of our facilities in South Africa is truly world-class. It proves that our customers can enjoy a consistent experience all over the world and Centurion is a standard that all facilities can strive for.”
By end 2022, our growth plans include the opening of a further 10 new facilities across the country.
Stellantis in South Africa registered a volume growth of 35% in a market that grew by 22%. This is the result of our talented team’s commitment to always serve our customers better, create a strong commercial network and a tailored mobility solutions offering.
With a proud heritage stretching back 1000 years, Stellantis is home to a full portfolio of storied brands that have graced the road and conquered the podium in the world of motorsport. Founded by visionaries who infused these brands with passion and a competitive spirit, Stellantis has products that cover the full spectrum of market segments from luxury, premium and mainstream passenger vehicles to SUVs and light commercial vehicles, as well as dedicated mobility, finance, and parts and service brands.
Stellantis is the result of combining two strong business entities with diverse backgrounds, wide-ranging talents, and inspiring heritage to create a broad-based platform of iconic brands to exceed customer expectations.
“This is embodied in Stellantis’ new business strategic plan, Dare Forward 2030 announced this month,” says Cherfan. “The plan sets bold targets in terms of employee development, emissions, sales, customer satisfaction, and financial results. South Africa has a contributing role to play and has the potential to be in the top five SA motoring companies by 2030.”
