Digify Africa, in partnership with STANLIB and the Industrial Development Corporation (IDC), is
proud to bring a new digital skill training programme, Digify GP’s, for youth in the Kimberley and
Kuruman areas in the Northern Cape.
Digify Africa is a youth-led organisation with a ten-year track record in delivering impact-driven
digital skills programmes. Our mission is to bridge the digital divide and support young people
across all communities to participate in the digital economy.
The most recent release from indicates that 7.9 million South Africans face
unemployment, with youth comprising a large portion of this figure. In response to the
Presidential Commission’s Fourth Industrial Revolution for investment in human capital, the
Digify General Practitioner Programme looks to address the digital skills gap; such interventions
can make significant contributions to curbing the unemployment rate.
The Fourth Industrial Revolution has brought a fundamental change to the world of work and
business and the rise of the gig economy, which has seen many industries accelerating digital
transformation efforts. There is an increased demand for digital skills and services now more
than ever before. With adequate training, young people can start leveraging these opportunities
for economic advancement.
The Digify General Practitioner Programmes will provide free digital marketing training over ten
weeks to youth in the Ga-Segonyana Local Municipality and Sol Plaatje Local Municipality in the
Northern Cape. The programme will take participants through a range of digital marketing
practice areas like Social Media Management and Digital Strategy, including essential
entrepreneurship skills like How to be a digital entrepreneur and E-Commerce.
“As STANLIB CSI, we are excited to be in partnership for the programme, as we believe improving
unemployed youth with the essential digital skills is key, in an increasingly digital world. These
skills will assist them in being innovative and included economically.” noted Nomaxabiso Matjila,
Lead Specialist CSI Liberty Group.
Once participants have graduated, they will go through a 1-year support programme, including
training in work readiness to help them thrive in the workplace and a marketplace to link them
to work or business opportunities. The aftercare support will ensure that graduates have access
to information resources and networks to assist them in navigating the gig economy.
“In addition to driving industrialisation and economic inclusivity, as the IDC, our CSI mandate is
mainly focused on empowering and improving the lives of communities and youth, especially in
both rural and township areas. We commend and are excited to partner with an organisation
such as Digify Africa which has a passion in this space and has done great work in the past to
improve the lives of our youth. The intent of our current partnership is to identify young people
from the Northern Cape to undergo training in digital skills which will have a measurable impact
and enable the candidates to participate in the digital economy,” says Tebogo Molefe, the IDC’s
Applications for Digify GPs are now open for young people aged 18 -35 and will close on the
13th of May 2022. Interested applicants can apply . The training will kick off from the 20th
of June to the 26th of August 2022. We urge all aspiring digital marketers and entrepreneurs to
take advantage of this free learning opportunity.