With a substantial list of exhibitors, partners and sponsors already on board and more joining each day, the Festival of Motoring 2022 is definitely the highlight of the motoring event calendar for this year.
2022 marks the 5th edition of the Festival of Motoring, and will take place at the popular Kyalami Grand Prix Circuit from 26 – 28 August 2022.
The theme for 2022 is Celebration, Innovation and Aspiration and is based on the evolution of the industry and technology over the past few years and celebrating the resilience and contribution the automotive and related industries make to the South African economy.
“In recent years and months, the automotive industry went through many challenges, but now the time is right for the passion to return. We honestly can’t wait to be back at Kyalami Grand Prix Circuit and judging by the very early ticket sales our patrons and followers are just as eager.” commented Michael Dehn, Managing Director of Messe Frankfurt South Africa, the event organiser.
“We’re a nation of petrol-heads. We are so glad that the industry is joining together to reignite the excitement and passion so that we can move forward.“
With a number of leading brands on board, including Abarth, Alfa Romeo, Chery, Citroen, Dunlop, Fiat, Jeep, Mercedes-Benz, MOPAR, Opel, Peugeot, Suzuki and Toyota, the pit doors are filling up quickly. Brands are using this opportunity to take their vehicles to the public in a time where footfall to dealerships has dropped. The benefit to both exhibitors and visitors is the interactive and experiential nature of the show, unlike traditional motor shows of the past. It’s an opportunity for consumers to get into the vehicles and test drive the cars.
Judy Maharaj, the Show Director, commented “We aim to bring the quality of the show that has made the Festival of Motoring such an iconic event on social and entertainment calendars. The support we have had from the industry already has been testimony to the resilience of the South African industry. The show will offer multiple facets for every type of auto enthusiast, ranging from motorsport, bikes, SUVs, bakkies and EVs to the newest models available from exhibitor brands.”
2022 highlights from participating brands will include: Mercedes-Benz showcasing the Mercedes-Benz EQ Electric Intelligence range and other special surprises in store. Volvo Car South Africa will be exhibiting their electrified Recharge range which includes Mild-hybrids, Plug-in Hybrids, and the all-electric XC40. Visitors will also get to see and experience the latest Toyota Gazoo Racing models, in addition to the rest of the Toyota range. Suzuki will add to the excitement with the evergreen Jimny on the 4×4 track, the Swift Sport on the main track, and the new generation Baleno available for you to test on the handling track. There will be a wide range of Suzuki lifestyle vehicles and motorcycles for you to view and experience. In addition, over 150 exhibitors will display automotive products and services, as well as lifestyle, outdoor, and customised vehicle offerings to service the need of the visitor.
In a Festival of Motoring first, visitors will get to see demo laps of the Cosworth-powered Minardi F1 M189 , the Ferrari A1 GP car , the Renault 3.5 and the Pilbeam MP58 with the Infiniti Indy engine.
Another first is the Speed Challenge, which will see racing legends of South African motorsport driving custom built high-performance vehicles racing against the clock in exhilarating time trials. In addition, the Sunbet ZX-10 Masters Cup (Superbikes) and Legends of the 9-hour will hold an official round at the Festival. Other entertainment will include drifting and rally driving demonstrations to keep the audiences constantly engaged.
The Festival of Motoring is aimed at entertaining every family member and with the addition of Tonino Lamborghini beverage cafés, Mobsie-Kids play area, Parolin karting circuit, a gaming zone, and live DJ sessions, there is something for everyone.
General access tickets will cost R250 for an adult, and R50 for children aged 3-12. Exclusive hospitality packages are also available at the Premium Club Suite, which include a culinary experience with celebrity chef, Reuben Riffle, reserved parking, a luxury supercar hot lap session and other VIP experiences.
“The Festival of Motoring 2022 will provide 3 days of sensory delight for the automotive enthusiast. People have been waiting in anticipation for the return of Festival and we’re here to reignite their passion for all things automotive”, concluded Maharaj.
For any show queries, please contact Show Director, Judy Maharaj on email@example.com
For media related queries, please contact Marketing Manager, Alexander Landman on Alexander.Landman@za.messefrankfurt.com