Digify Africa’s WhatsApp Learning Bot platform, the DigiBot, walked away with five awards at
the IAB South Africa’s Bookmark Awards after being announced as finalists in six categories.
The awards, held at Summer Place in Sandton on Thursday, 28 July, celebrate and
recognise the best digital and tech innovations in the media industry.
These wins affirm that Digify Africa continues to lead innovation in eLearning and is at the
forefront of digital skills delivery excellence. The organisation has a ten-year track record of
delivering impact-driven engagements across South Africa, Nigeria, and Kenya. In 2020
Digify Africa partnered with Techsys and Meta to create the DigiBot, a WhatsApp-driven
learning platform that enables easy access to educational content. Since then, the platform
has been blazing new trails in education innovation, reaching hundreds of thousands of
learners across the continent.
Speaking about the five awards, Digify Africa CEO Gavin Weale says, “Winning across five
categories feels like a massive deal for us, as a small company up against the country’s
biggest agencies. More importantly, I hope this demonstrates beyond question the power
and potential of our product, the DigiBot, and its ability to engage learners at scale in an
utterly unique way.”
The DigiBot uses the WhatsApp messaging app to provide a range of learning material and
tools, from Digital Literacy to Internet Safety to demand-driven digital skills. The DigiBot has
trained over 100 000 learners, with well over 1 million topics having been completed. The DigiBot platform boasts world-class features and functionality and runs the best WhatsApp
bots technology worldwide.
The 5 wins secured by the DigiBot are as follows
●Public Service and NPO Platforms: Silver Pixel
●Platform Innovation: Silver Pixel
●Craft – Software, Coding & Technical Innovation: Silver Pixel
●Channel Innovation: Bronze Pixel
●Bots, Messaging, and Dark Social: Bronze Pixel
