Digify Africa’s DigiBot wins big at the IAB Bookmark Awards

Digify Africa’s WhatsApp Learning Bot platform, the DigiBot, walked away with five awards at 
the IAB South Africa’s Bookmark Awards after being announced as finalists in six categories. 
The awards, held at Summer Place in Sandton on Thursday, 28 July, celebrate and 
recognise the best digital and tech innovations in the media industry. 
 These wins affirm that Digify Africa continues to lead innovation in eLearning and is at the 
forefront of digital skills delivery excellence. The organisation has a ten-year track record of 
delivering impact-driven engagements across South Africa, Nigeria, and Kenya. In 2020 
Digify Africa partnered with Techsys and Meta to create the DigiBot, a WhatsApp-driven 
learning platform that enables easy access to educational content. Since then, the platform 
has been blazing new trails in education innovation, reaching hundreds of thousands of 
learners across the continent.
Speaking about the five awards, Digify Africa CEO Gavin Weale says, “Winning across five 
categories feels like a massive deal for us, as a small company up against the country’s 
biggest agencies. More importantly, I hope this demonstrates beyond question the power 
and potential of our product, the DigiBot, and its ability to engage learners at scale in an 
utterly unique way.” 
 The DigiBot uses the WhatsApp messaging app to provide a range of learning material and 
tools, from Digital Literacy to Internet Safety to demand-driven digital skills. The DigiBot has 
trained over 100 000 learners, with well over 1 million topics having been completed. The DigiBot platform boasts world-class features and functionality and runs the best WhatsApp 
bots technology worldwide.  
The 5 wins secured by the DigiBot are as follows 
Public Service and NPO Platforms: Silver Pixel 
Platform Innovation: Silver Pixel 
Craft – Software, Coding & Technical Innovation: Silver Pixel 
Channel Innovation: Bronze Pixel 
Bots, Messaging, and Dark Social: Bronze Pixel