After months of the nationwide search, a meticulous judging process and hours of sets played by some of South Africa’s most talented DJs, South Africa’s number one vodka Smirnoff 1818 is thrilled to announce Rosetta D33P as the winner of the Smirnoff 1818 Shaya Ingoma Top 10 Female DJ Search. This comes after months spent going around the country – from Limpopo to the Eastern Cape to Gauteng and more – searching for some of the country’s best up-and-coming female DJs that have struggled to get a platform to share their talent.
Rosetta Hlatshwayo is a deep house DJ from KwaZulu-Natal and she won the competition from a total of 111 890 public votes which was hosted on www.shayaingoma1818.co.za. Her prize winnings include:
- R100 000 cash prize.
- Three-month residency with a national radio station to the value of R430 000.
- Curated Spotify playlist.
- One month PR management and profiling.
- She will also be featuring at Smirnoff 1818 and Shaya Ingoma music events in 2022 (Ts and Cs apply).
“This has been one of the most fulfilling, rewarding and affirming experiences of my life, and I can’t believe I ended up winning. It hasn’t been easy trying to get recognition in the industry but now thanks to Smirnoff 1818 I finally have a fighting chance in the DJing industry, I look forward to a prosperous career ahead” says Rosetta.
“I’ve met the most incredible female DJs through this experience, and I can’t wait to see what the future has in store for me, and for the other finalists. Thank you, Smirnoff 1818, for this opportunity!”
Head of White Spirits at Diageo SA, Gregory Tabane, says that he’s looking forward to seeing Rosetta’s career take off.
“We’ve spent months going around multiple Mzansi cities to unearth undiscovered female DJs that deserve a platform to showcase their skills and needed the financial backing and access to resources to bolster their trajectory into the music industry,” Tabane says.
“Today, we’re proud to announce Rosetta D33P as the first Smirnoff 1818 Shaya Ingoma Female DJ Search winner, and we’re looking forward to seeing her music career reach new heights with the opportunities that her prize winnings will offer her. We encourage everyone who has seen her talent and possibly voted for her to support the talented DJ by booking her or recommending her to others.”
While there can only be one winner, Smirnoff 1818 has committed to offering support to the other finalists that made it to the top 10. They will each be walking away with a R50 000 cash prize, 15-minute sets on one of South Africa’s national radio stations, a curated Spotify playlist, continued PR management, and they will also be given opportunities to play at Smirnoff 1818 Shaya Ingoma activations and battle sets to cement their careers in South Africa’s music landscape (Ts and Cs apply).
“We’re in awe of the level of excellence we saw with the top 10 finalists, and staying true to the purpose of Smirnoff 1818 Shaya Ingoma, we weren’t going to let any of them walk away empty-handed,” Tabane adds.
With a glaringly wide gender gap that exists in the male-dominated South African music industry, the Smirnoff 1818 Shaya Ingoma Female DJ Search is a platform that was established to facilitate an inclusive and supportive environment for female DJs who are unable to thrive in the industry as a result of their gender. Through this platform, Smirnoff 1818 is committed to creating more opportunities that will allow women to experience success in the music industry.
Visit www.shayaingoma1818.co.za for more information as well as the competition Terms & Conditions. Join the conversation using the #ShayaIngoma1818 hashtag and visit Smirnoff 1818 on Facebook @Smirnoff; Instagram and Twitter @SmirnoffSA.
Not for persons under the age of 18. Drink responsibly
About Smirnoff 1818
One of the bestselling spirit brands in the world, Smirnoff 1818 is distilled from the finest spirits and uniquely filtered ten times,” and is a widely popular vodka with a crisp, pure, premium taste. “Crisp, clear Smirnoff 1818 Original is distilled from the finest spirits and filtered in a unique, patented, 10-column carbon filtration process for unequalled purity. Exclusively for everybody. From everyday drinks to a celebratory toast, Smirnoff 1818 vodka is the perfect base to any easy, hassle-free cocktail.”
