McCain launches the best thing since sliced potatoes – Crispers

 McCain South Africa launched its most innovative potato concept at #CrispersComedyClub at Sandton’s Hard Rock Cafe.

McCain Crispers are a tasty and crunchy concept brought to life in a unique shape that allows for serving versatility and appeals to all ages (top, dip or scoop them)

The launch event MC and comedian Donovan Goliath suggests it is the ‘lovechild of a potato and a taco’; it looks like a wedge but it tastes crunchy like a french fry. 

Goliath says, ‘It’s a game-changer in the world of potatoes; it’s perfectly cut shape delivering an ultra-crispy bite every time with a fluffy inside and a wholesome potato taste.’

Catharina Bester, Marketing Manager: Foodservice and Retail at McCain says, ‘the Incas were the first to cultivate potatoes 8,000 – 5,000 BC and in all that time we’ve only ever had four potato chip cuts – slap, steak, skinny, crinkle and straight – until NOW.’

She adds, ‘Crispers are McCain’s innovative and patented v-cut style chips that are set to reinvent the category and make the humble potato the main event in any entertainment situation.’ This cut really delivers a crispy bite every time and the product holds shape and texture brilliantly, due to the clear coating, ensuring the end result is always crispy and delicious. The skin is left on for a rustic feel and the ridges create extra fun. The most fun you will have with a potato.

‘From the pandemic to potatoes, South Africans are hungry to connect and share again, socially. This is why I’m excited to have been the MC at the #CrispersComedyClub, says Goliath.

He adds, ‘It’s been a rush getting back on stage and eating and sharing moments together with real people after a globally forced hiatus for the past two years.’

Bester continues, ‘We’ve built our brand on understanding modern family life and bringing nutritious and delicious products to South Africans. We are thrilled once again to be the conduit for friends and families connecting and sharing special moments together over great tasting food, and the good times of South African memory-making opportunities.’ 

Some of Goliath’s key insights about the McCain Crispers are: 

·         Elon musk is obsessed with hybrid cars. Well McCain Crispers are hybrid CARBS 

·         This is the potato that went to private school

·         Wedges can be polarising. You know when you drive a wedge … Crispers, however, are inclusive; everyone loves them – market research says so (even teens gave them the thumbs up)

McCain Crispers can be found at the frozen aisle of SA’s major retailers.


McCain South Africa

McCain Foods has been at the centre of mealtimes for generations. That’s because creating great tasting food is at the heart of everything we do.


Whether it’s a family meal around the table or a plate of food in front of the TV, the McCain range of frozen products have brought enjoyment to mealtimes for over 60 years.

McCain Foods:

McCain Foods has been at the centre of South African mealtimes for over 20 years. That’s because creating great tasting food is at the heart of everything we do. As the world’s largest manufacturer of frozen potato and appetizer products, we supply a significant portion of the world’s restaurants and other hospitality outlets.  In South Africa we are also the market leader in Frozen Vegetables, which we supply to both Food Service and Retail customers. We manufacture fresh produce from local farmers at our production plants in Delmas, Springs as well as our processing facility in Marblehall.  We are constantly developing innovative new food offerings tailor-made to the requirements of our consumers and customers.

At McCain Foods we know the importance that food plays in people’s lives – the power it has to uplift and bring people, families, businesses and communities together. Guided by our purpose of celebrating real connections through delicious planet-friendly food we have brought sustainability into the core of everything we do.  With our sustainability strategy developed around four pillars, being Smart & Sustainable Farming, Resource Efficient Operations, Good Food and Thriving Communities, we are well positioned to build a sustainable future – Growing Together today, tomorrow and for generations to come.