Volkswagen South Africa was announced as ‘Digital Brand of the Year’ at the 2022 Annual Bookmark Awards, alongside creative partners’, Ogilvy, who were awarded ‘Best Digital Agency’ for their excellence in digital creative and execution.
The IAB Bookmark Awards, now in their 14th year, celebrate innovation in digital marketing and reward both clients and their agencies for building brands through disruptive creative and high impact executions that deliver measurable results. As leaders in the industry, Volkswagen has long been committed to driving local excellence and high-quality creative work across marketing strategies, and this ambition has continued into digital and interactive formats.
Equally passionate about the brand’s digital executions, Volkswagen and Ogilvy constantly aim for best-in-class, innovative creative and results. Both the brand and agency awards are testament to their commitment for raising the bar and creative successes. The awards were presented to both Volkswagen and Ogilvy for delivering digital excellence in the Volkswagen ‘Mswenko’ and New Polo ‘Game On’ campaigns – which saw the brand launching South Africa’s first brand-led NFT campaign in early 2022.
“We’re incredibly honoured to have been awarded the ‘Digital Brand of the Year’ accolade for our digital and social campaign executions,” said Bridget Harpur, Head of Marketing for the Volkswagen
Passenger Brand. “Our team’s dedication to supporting the brand with digital creative excellence has not only showcased best-in-class execution but has set the standard for it,” continued Harpur. “We would also like to thank and congratulate our partners of 43 years, Ogilvy, for their much-earned award as Best Digital Agency – thank you for pushing us to be brave,” concluded Harpur.
Pete Case, CEO and Creative Chairman of Ogilvy echoed Harpur’s delight, “We’re particularly proud of these awards, especially for the work on the Polo ‘Game On’ campaign. We took a large leap of faith together with Volkswagen on the campaign, by embracing a truly innovative mixed media strategy to connect with our target audience.”
“We broke the traditional approach to paid media, and it was incredibly rewarding to see how well the audience reacted. They not only engaged with the work but kept returning for more. A huge thank you to our client for their willingness to break new territory with us and to the teams and partners we collaborated with, to achieve the deep levels of craft that helped this campaign stand out from the industry norm. Thanks also to the Bookmarks judging panel for recognizing this work amongst all the great entries this year,” added Case.
List of Volkswagen’s accolades at the 2022 Bookmarks Awards:
Use of User-generated Content
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Bronze Award – Ogilvy & Volkswagen SA: Polo Vivo Mswenko
Social Media Campaigns
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Gold Award – Ogilvy & Volkswagen SA: Polo Game On
Digital Integrated Campaign
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Gold Award – Ogilvy & Volkswagen SA: Polo Game On
Excellence in Craft: Strategy
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Craft Silver Award – Ogilvy & Volkswagen SA: Polo Game On
Excellence in Craft: Online Video / Moving Image
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Craft Silver Award – Ogilvy & Volkswagen SA: Polo Game On
Excellence in Craft: Interactive Design
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Craft Gold Award – Ogilvy & Volkswagen SA: Polo Game On
Excellence in Craft: Digital Content Marketing
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Craft Bronze Award – Ogilvy & Volkswagen SA: Polo Game On
