Franchises across all sectors dig deep to survive

One has to ask how businesses, entrepreneurs and investors in South Africa have any confidence in a future when confronted with constant rolling blackouts, another looming fourth wave of corona virus infections and price hikes with little to no support from government.

Well, If you are a franchise in any of the fourteen business sectors, you pick yourself up, dust yourself off and dig deep to survive.

That was the overwhelming sentiment following the Franchise Association of South Africa’s key conference in August that took a hard look at how Covid-19 affected the franchise sector and outlined steps to not only regain lost ground but proposed forward-thinking plans to revive and re-energise the sector through entrepreneurial initiatives.

FASA’s 2019 survey of the franchise sector showed an industry that, although taking strain from the pre-2019 sluggish economy, was holding its own thanks to its business structure of support and innovation. The pandemic of the past twenty months delivered an added blow to the sector as a whole and to specific sectors like the restaurant and retailing sectors.

But it was the July rioting and looting that delivered yet another debilitating blow.  Retailers, supermarkets and food stores bore the brunt of the onslaught with damage running into the millions of rands. “Government was quick to invite associations and big business to the table promising relief and compensation,” says Freddy Makgato, CEO of FASA, “but other than SASRIA paying out those who were sufficiently insured, we have yet to see any significant steps taken to assist businesses who have had to rebuild and restart from scratch with no assistance and the added burden of rising premiums and an uncertain future – for themselves and their staff.”

With stricter Covid-19 regulations expected during the festive season, the impact on franchise businesses that usually thrive during the festive season, like those in the hospitality sector, retailing and in services like beauty and health, will be worse off.  Any further stricter lockdown regulations will ring the final bell for many small businesses.

“A complete nightmare!” is how Wendy Alberts, CEO of the Restaurant Association (RASA) reacted to the latest round of extreme load shedding to hit the restaurant industry, reaching Level 4 at its worst earlier this month and with no end in sight. “This is another devastating blow to hit the industry as without generators, restaurants remain unable to generate an income during the hours of load shedding and end up with expensive wastages. But it is also not as simple as flipping a switch to diesel or petrol power – those that have generators often lose thousands of rands as they have to spend more on extra supplementary expenses like fuel, labour and maintenance which can add R1 000 an hour for each load shedding. Equipment also gets damaged because of the power surges – all impacting the bottom line.”

Franchises taking the lead to recovery and revival

No other industry, which spans around 14 different business sectors, has contributed so extensively and continuously over the past fifty years to the country’s GDP (at 13,9%) and brought together the winning elements of entrepreneurship, small business development and job creation. “The one unifying factor that unites franchising globally,” says Pertunia Sibanyoni, FASA’s Chairperson, “is the determination to overcome the obstacles presented by the pandemic and finding the opportunities out of the adversity to come out stronger as the world’s economy recovers.”

While the food and hospitality sector is the one mostly in the spotlight as it has borne the brunt of shut-downs and restrictions that impact social activity, franchising is represented in many other sectors for whom the pandemic and its consequences have certainly been a wake-up call and have brought many changes in everyone’s personal and working lives. Jobs have been lost, projects put on hold, and business owners have had to rethink how they will continue to operate their businesses. 

The franchise sector has proved that it can adapt with franchisors taking pro-active steps to optimize their operating systems, adjusting their margins through careful cost controls and keeping labour and waste in check in order to survive. A strong franchisor management team at the helm of every franchise brand is hard at work evaluating and improving policies and practices for safe trading, revising contracts and business systems to incorporate any changes brought about by the pandemic and socio-political challenges.

FASA canvassed several member companies in different sectors on how they are being impacted and what their survival strategies are in handling the challenges and grow their franchise network and their brand.

Nicole Gundelfinger – Group Marketing Manager – Cash Converters

Impacts our business somewhat – “The majority of our stores have now got generators in place; and sadly – we have learnt to live around it. It is an extra cost though, which is unfortunate in the current economy. This reduces footfall into our stores as the roads are chaos and thus off-putting to customers. Also customers are not always sure if we are open during load shedding so they rather don’t take a chance. Our service is impacted as the internet and mobile lines are not operating at full strength when there is load shedding which slows down our customer service as we run off tech platforms that are powered by the internet.” 

Tiaan Bosch – Business Development Manager – HJ Bosch & Sons

Impacting our business severely – “We are in the panel beating space and without power, we are unable to repair or paint vehicles. With no alternate power supply, landlords not supplying power and staff battle to get to work, this is a heavy burden on the whole industry.”

Aneez Amod – Jimmy’s Killer Express

Impacting our business severely – “We see a major drop in sales, power surges to equipment and unable to keep up with expenses – especially rentals. Landlords are supplying power as part of the lease agreements and for the moment staff are not being impacted that badly in getting to work.”

Jared Price – Marketing Manager – OnTap Plumbing & Bathrooms

Impacting our business severely – “Some store owners are not equipped with large back-up generators or UPS systems, so when it is lights out, trade – i.e. traffic through the doors – dramatically drops. Now with higher load shedding levels, we sometimes get two power outages in a day which almost forces some of our stores to trade for only half the day.  Landlords are not assisting with backup power and staff battle to get to work.”

Angus Khan – Franchise Operations – PG GLASS

Impacts our business somewhat – “Load shedding has impacted all our franchises in different degrees of severity to such a point that some franchisees are not able to operate for up to a week. This severely impacts cash flow and limits their efficiency.  In most franchises landlords are supplying electricity as part of their lease agreement. Load-shedding has however impacted on their staff attendance