Through her music and her dancing, Uncle Waffles has taken the beat and the beauty of Amapiano to the world, embarking on a journey that has seen her rise from a viral sensation in the clubs of Soweto to a global icon who sells out the arenas of Europe.
To share her inspirational story this September, Uncle Waffles and KFC invites you to Hack the Streets to discover the exclusive KFC Uncle Waffles Burger as part of a wonderful celebration of the places and spaces that have shaped her as an artist and an African. Explore the buzz and pulse of our cities and embrace the landmarks where the uniquely South African sound of Amapiano was born and lives.
Hot off the release of her new single Echoes from her latest project, Solace, her US and Europe tour, the Coachella stage and her BET awards nominations, Uncle Waffles is taking us on a memory trip of her key career moments by dropping location clues and asking fans to Hack the Streets.
“Being able to show fans my journey in music and life is both extraordinary and humbling. Watch for the clues, visit the landmarks, find the scannable QR codes, get the UW Burger to secure the bag, and maybe even win an exclusive Uncle Waffles experience with KFC or some limited KFC x Uncle Waffles merch. Find it. Scan it. Shop it. Share it,” says Uncle Waffles.
And what is IT? It’s shopping Mzansi’s most exclusive burger in the most exclusive way: limited stores, limited period, limited product. Yup, after a brief flirtation at Kentucky Town, the KFC Uncle Waffles burger is going national: SA’s most exclusive burger is a crispy KFC fillet coated in KFC’s secret 11 herbs and spices, dunked in maple chipotle sauce and served between two warm waffles.
Hloni Mohope, Marketing Director KFC: “Bringing together KFC and Uncle Waffles in this one-of-a-kind collaboration has not only been exciting but inspirational. It enables us to tell the story of the global success of Uncle Waffles, to spread the beauty of Amapiano and celebrate it with an exclusive burger that will only be available for a limited time.”
Launching Tuesday 29 August in selected stores only, click and collect, KFC delivery & UberEats.
How does Hack the Streets work? Find the landmark. Scan the landmark. Shop the KFC Uncle Waffles Burger. And share it.
Find the landmark. The cultural landmarks that are significant in Uncle Waffles’ journey will be shared by KFC or Uncle Waffles on the socials
Scan the landmark. These landmarks across Johannesburg, Soweto, Durban and Cape Town will have scannable QR codes.
Shop the KFC Uncle Waffles Burger. The QR codes will show fans the location of the nearest KFC stores that are selling the exclusive Uncle Waffles Burger or will direct them to order it online.
Share it. Fans can share their journey on the socials using #KFCStreetsHack or #WafflesAtKFC and tagging @KFCSA, putting them in line to win exclusive merch and prizes (Ts and Cs apply).
The streets are calling, so get out there and Hack The Streets with KFC and Uncle Waffles – don’t sleep on this one. #KFCStreetsHack #WafflesAtKFC
